All work

WebCrawlers

A monochrome identity built for a label that changes collection every season.

Client
WebCrawlers
Year
2025
Discipline
Branding
Tools
Illustrator, Photoshop, InDesign
WebCrawlers cover

Overview

One typographic system, no illustration, no colour — so that each collection's photography carries the season and the brand stays constant underneath it.

Approach

Role: Lead Designer. Services: Identity design, Product branding, Collateral. Delivered over 6 weeks.

WebCrawlers tags, cards and retail bagWebCrawlers label flatlayWebCrawlers guideline spread

Results

  • Wordmark
  • Label system
  • Photography rules
  • Retail collateral