BurdenProof
A coastal identity written in sand, light and one fine line.
- Client
- BurdenProof
- Year
- 2024
- Discipline
- Branding
- Tools
- Illustrator, InDesign, Photoshop
Overview
The property spans a hotel, a spa and residences. Each needed its own voice without three separate brands, so the system flexes through one line weight and a shared type scale.
Approach
Role: Brand Identity Designer. Services: Identity design, Sub-brand architecture, Guidelines. Delivered over 9 weeks.
Results
- Master brand
- Two sub-brands
- Signage system
- Guest collateral
