Store.com
A friendly, high-velocity identity for a marketplace that never closes.
- Client
- Store.com
- Year
- 2023
- Discipline
- Branding
- Tools
- Illustrator, Photoshop, InDesign
Overview
Store.com sells everything to everyone, so the identity had to stay neutral enough for any category yet distinctive on a doorstep. The answer: a confident bag-derived mark, one warm accent, and a system that scales from a favicon to a delivery van.
Approach
Role: Lead Brand Designer. Services: Identity design, Packaging, Product branding. Delivered over 8 weeks.
Results
- Logo suite
- Packaging system
- UI type scale
- Fleet livery
